From Nov. 17–23, nearly 40 Seattle area restaurants participated in Bristol Bay Salmon Week. Organized by the Bristol Bay Regional Seafood Development Association (BBRSDA), the weeklong event showcased wild sockeye salmon from Bristol Bay, Alaska—the world’s largest and most sustainable sockeye salmon fishery. 

To drive attention and awareness, Tastemaker Comms executed a multichannel PR program focused on earned media storytelling and social creator engagement throughout November.

The targeted program resulted in nearly 50 feature stories, television interviews with chefs and fisherman, event listings and extensive social content showcasing a variety of participating restaurants driving over 12M media impressions.