The Jamie Oliver Group enlisted Tastemaker Comms to launch his 10 Skills Education Food Platform in the states. To introduce the free, in-depth cooking curriculum to schools, teachers and organizations in the US, Tastemaker coordinated a national media blitz. In a week, the team secured and coordinated feature stories and segments with Kelly & Mark, People.com, Food & Wine, Good Housekeeping, Taste, KTLA and NBC 4 LA to drive mass awareness and signups for the 10 Skills program. Read more here.