Entering the crowded holiday time period, we designed and executed a program to reach consumers nationwide and drive sales of Nuts.com extensive array of gifts and ingredients. The multi-channel PR program generated more than 1.6 billion impressions through broadcast, online, print, and social media placements. 

• Earned media: Secured holiday gifting coverage in TODAY, USA Today, AOL, The Kitchn, Esquire, Forbes and more.

• Strategic paid efforts: Integration with Food52, Co-Op Satellite Media Tour and Mat Release reached targeted foodie and regional audiences. 

• Influencer Partnerships: Drove social buzz and engagement via authentic gifting, baking and hosting content.