When the team behind Nuts.com was ready to launch their debut retail brand called Pop & Sol, they tapped Tastemaker Comms to plan and execute an integrated multichannel program.

With just two months before product was rolling out at Target and other retailers, our team strategically focused on a combination of earned and paid efforts reaching trade and consumer audiences via social, influencer partnerships, media relations, product mailers and a hands-on tasting event in NYC driving millions of impressions and generating positive feedback.